Ever heard the saying, “Numbers don’t lie”? Well, that’s not always true. If you blindly trust numbers, you might miss the bigger picture. Imagine making critical decisions based solely on data, only to find out later you were looking at the wrong metrics. It happens more often than you’d think. Don’t just trust the numbers; […]
Is your sales funnel leaking potential customers? It’s not just about numbers—it’s about the entire process. Imagine a funnel with a tiny hole at the bottom; no matter how much you pour in, the output is limited. Fixing issues at the top won’t solve systemic problems. Instead, address bottlenecks throughout to ensure smooth operations and
Business intelligence (“BI”) is a technology-driven process for analyzing data and delivering actionable information to help owners, executives, and managers make informed business decisions. BI tools are traditionally used by larger organizations because smaller ones lack the skills, budgets, and teams to use them. Tableau calls itself the world’s leading analytics platform. According to industry
Do you wonder why you still have open slots on the board even though ServiceTitan shows your CSRs book 91% of the ”leads”? You’re not alone, yesterday one of our clients was wondering about the same misleading KPI. Not understanding ServiceTitan Booking rates might be your call center’s silent killer. The following is the explanation
In today’s digital age, we’re often mesmerized by the glow of dashboards and analytics, believing these tools alone can guide our businesses to the promised land of success. However, Bryan’s article, “Paradise Won’t Be Found By Your Dashboard’s Light” on the Wizard of Ads blog, challenges this modern fixation, advocating for a deeper, more nuanced
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Most ServiceTitanTM clients depend on the software to manage their call centers. The Call Booking Rates reported in their dashboards are used to determine the performance of many call centers and their agents. We even see these numbers quoted confidently by business owners and call center managers. In ServiceTitan, only leads count; they ignore Excused and
Bryan Eisenberg delves into the critical importance of understanding and trusting your business data in his insightful article on the Wizard of Ads. He discusses the common hesitancy among business owners to fully engage with their financial numbers, emphasizing that real growth and optimization stem from a deep dive into the numbers that dictate business
Discover the unseen hurdles in your business that could be stifling your revenue growth. Bryan Eisenberg’s post on the Wizard of Ads blog, “Revenue Blind Spots: The Importance of Everyday Improvements” explores the critical yet often overlooked aspects of operational efficiency. Drawing from a plumbing service example, this article highlights how minor operational mishaps, like
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Data, data everywhere! It’s mind-blowing how much information we now handle in just one day, surpassing what people used to consume in their entire lifetimes. The digital revolution has unlocked a treasure trove of insights about our business, from online leads to call centers, team management, and productivity. We can gather mind-boggling levels of data
