Is your sales funnel leaking potential customers? It’s not just about numbers—it’s about the entire process. Imagine a funnel with a tiny hole at the bottom; no matter how much you pour in, the output is limited. Fixing issues at the top won’t solve systemic problems. Instead, address bottlenecks throughout to ensure smooth operations and […]
Will AI dominate the world of SEO, or will human ingenuity prevail? This intriguing debate is explored in depth on the Wizard of Ads blog. The article dives into the evolution of SEO, the rise of AI in the field, and the critical role human creativity and strategy continue to play. Discover the keys to
Ever wondered what it takes to turn a small HVAC and plumbing business into a multi-100-million-dollar powerhouse? The answer might surprise you. It’s not just about having the best tools or the most skilled technicians. It’s about understanding your market, leveraging the right strategies, and executing them flawlessly. In a recent article we wrote on
Want to Build a $100 Million Home Service Company? Read More »
Business intelligence (“BI”) is a technology-driven process for analyzing data and delivering actionable information to help owners, executives, and managers make informed business decisions. BI tools are traditionally used by larger organizations because smaller ones lack the skills, budgets, and teams to use them. Tableau calls itself the world’s leading analytics platform. According to industry
Check out Bryan’s latest article on the Wizard of Ads blog: “Search Engines Don’t Pay You, Only Customers Do: Layers of SEO.” This piece is a must-read for anyone looking to understand why focusing on real customer engagement beats merely playing the SEO game. Bryan dives into practical strategies for engaging with your customers directly,
Search Engines Don’t Pay You, Only Customers Do. Read More »
In today’s digital age, we’re often mesmerized by the glow of dashboards and analytics, believing these tools alone can guide our businesses to the promised land of success. However, Bryan’s article, “Paradise Won’t Be Found By Your Dashboard’s Light” on the Wizard of Ads blog, challenges this modern fixation, advocating for a deeper, more nuanced
Paradise Won’t Be Found By Your Dashboard’s Light Read More »
Most ServiceTitanTM clients depend on the software to manage their call centers. The Call Booking Rates reported in their dashboards are used to determine the performance of many call centers and their agents. We even see these numbers quoted confidently by business owners and call center managers. In ServiceTitan, only leads count; they ignore Excused and
In “No Such Thing As Neutral: How Every Employee Shapes Your Business Legacy,” the article underscores the pivotal role every team member plays in shaping a company’s reputation and customer loyalty. Highlighting a real-world scenario, it explores how a single employee’s integrity saved a customer significant expense, thereby earning trust and fostering long-term loyalty. This
No Such Thing As Neutral: How Every Employee Shapes Your Business Legacy Read More »
“Customer Loyalty Is a Two-Way Street” dives into the essence of building enduring relationships with customers, highlighting real-life scenarios that reflect common lapses in customer service and relationship management. Through engaging anecdotes, the article underlines the importance of mutual loyalty between businesses and their clientele, urging companies to invest in nurturing their customer base. By
In “Avoid This Mistake To Convert Deal Hunters into Loyal Customers,” Bryan Eisenberg shares essential insights on building lasting customer relationships, especially in challenging economic times. The article emphasizes the critical role of word-of-mouth referrals and repeat customers in driving business growth. It delves into the common pitfall of undervaluing initial customer interactions and provides
Avoid This Mistake To Convert Deal Hunters into Loyal Customers Read More »
