Ever heard the saying, “Numbers don’t lie”? Well, that’s not always true. If you blindly trust numbers, you might miss the bigger picture. Imagine making critical decisions based solely on data, only to find out later you were looking at the wrong metrics. It happens more often than you’d think. Don’t just trust the numbers; […]
Is your sales funnel leaking potential customers? It’s not just about numbers—it’s about the entire process. Imagine a funnel with a tiny hole at the bottom; no matter how much you pour in, the output is limited. Fixing issues at the top won’t solve systemic problems. Instead, address bottlenecks throughout to ensure smooth operations and
Will AI dominate the world of SEO, or will human ingenuity prevail? This intriguing debate is explored in depth on the Wizard of Ads blog. The article dives into the evolution of SEO, the rise of AI in the field, and the critical role human creativity and strategy continue to play. Discover the keys to
Ever wondered what it takes to turn a small HVAC and plumbing business into a multi-100-million-dollar powerhouse? The answer might surprise you. It’s not just about having the best tools or the most skilled technicians. It’s about understanding your market, leveraging the right strategies, and executing them flawlessly. In a recent article we wrote on
Want to Build a $100 Million Home Service Company? Read More »
Do you wonder why you still have open slots on the board even though ServiceTitan shows your CSRs book 91% of the ”leads”? You’re not alone, yesterday one of our clients was wondering about the same misleading KPI. Not understanding ServiceTitan Booking rates might be your call center’s silent killer. The following is the explanation
Check out Bryan’s latest article on the Wizard of Ads blog: “Search Engines Don’t Pay You, Only Customers Do: Layers of SEO.” This piece is a must-read for anyone looking to understand why focusing on real customer engagement beats merely playing the SEO game. Bryan dives into practical strategies for engaging with your customers directly,
Search Engines Don’t Pay You, Only Customers Do. Read More »
In today’s digital age, we’re often mesmerized by the glow of dashboards and analytics, believing these tools alone can guide our businesses to the promised land of success. However, Bryan’s article, “Paradise Won’t Be Found By Your Dashboard’s Light” on the Wizard of Ads blog, challenges this modern fixation, advocating for a deeper, more nuanced
Paradise Won’t Be Found By Your Dashboard’s Light Read More »
Most ServiceTitanTM clients depend on the software to manage their call centers. The Call Booking Rates reported in their dashboards are used to determine the performance of many call centers and their agents. We even see these numbers quoted confidently by business owners and call center managers. In ServiceTitan, only leads count; they ignore Excused and
In “No Such Thing As Neutral: How Every Employee Shapes Your Business Legacy,” the article underscores the pivotal role every team member plays in shaping a company’s reputation and customer loyalty. Highlighting a real-world scenario, it explores how a single employee’s integrity saved a customer significant expense, thereby earning trust and fostering long-term loyalty. This
No Such Thing As Neutral: How Every Employee Shapes Your Business Legacy Read More »
“Customer Loyalty Is a Two-Way Street” dives into the essence of building enduring relationships with customers, highlighting real-life scenarios that reflect common lapses in customer service and relationship management. Through engaging anecdotes, the article underlines the importance of mutual loyalty between businesses and their clientele, urging companies to invest in nurturing their customer base. By
In “Avoid This Mistake To Convert Deal Hunters into Loyal Customers,” Bryan Eisenberg shares essential insights on building lasting customer relationships, especially in challenging economic times. The article emphasizes the critical role of word-of-mouth referrals and repeat customers in driving business growth. It delves into the common pitfall of undervaluing initial customer interactions and provides
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Bryan Eisenberg delves into the critical importance of understanding and trusting your business data in his insightful article on the Wizard of Ads. He discusses the common hesitancy among business owners to fully engage with their financial numbers, emphasizing that real growth and optimization stem from a deep dive into the numbers that dictate business
Discover the unseen hurdles in your business that could be stifling your revenue growth. Bryan Eisenberg’s post on the Wizard of Ads blog, “Revenue Blind Spots: The Importance of Everyday Improvements” explores the critical yet often overlooked aspects of operational efficiency. Drawing from a plumbing service example, this article highlights how minor operational mishaps, like
Revenue Blind Spots: The Importance of Everyday Improvements Read More »
What would you do if all your digital lead generation disappeared now? What if you were locked out of your website, digital advertising accounts, or social media accounts? What if the phone numbers you use for tracking calls were redirected to your competitors ? Or maybe the agency you hired is underperforming, but you have
How to prevent your digital assets from being held hostage Read More »
Data, data everywhere! It’s mind-blowing how much information we now handle in just one day, surpassing what people used to consume in their entire lifetimes. The digital revolution has unlocked a treasure trove of insights about our business, from online leads to call centers, team management, and productivity. We can gather mind-boggling levels of data
Asking strangers for money is uncomfortable. Let’s face it, it sucks! As a home service technician, your goal is to offer the best possible solutions to your customers. You care about them, you want to do right by them, and that might not be the least expensive option. Not all customers are the same as
How Would You Treat Your Mom, Brother-In-Law or a Friend? Read More »
Business intelligence (“BI”) is a technology-driven process for analyzing data and delivering actionable information to help owners, executives, and managers make informed business decisions. BI tools are traditionally used by larger organizations because smaller ones lack the skills, budgets, and teams to use them. Tableau calls itself the world’s leading analytics platform. According to industry
